AI checkout stalled in 2026. Your product feed decides selection.
OpenAI handed checkout back to merchant sites in March 2026 and UCP standardized the plumbing. The feed decides selection, and the product page still sells.
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OpenAI handed checkout back to merchant sites in March 2026 and UCP standardized the plumbing. The feed decides selection, and the product page still sells.
OpenAI restructured the Agentic Commerce Protocol in April 2026. The shift from product to variant is what changes who ChatGPT Shopping recommends.